At Linkedin, I worked on the premium team. My PMs and i focused on perks, BoUNCEBACK, AND THE “WHO VIEWED MY PROFILE” PAGE.
Below I describe some of my work with Perks! disclaimer: I can’t share everything publicly, but happy to answer any questions you have :)
PREMIUM PERKS
Background
As part of your Premium Membership, members get access to third party perks (ex: Microsoft 365, Audible, Better Help).
Goal of the project
Of the 5M Premium members, only 1% of their total views while using the platform land on the perks page. Our team aimed to improve the visibility and discovery of perks for existing members.
Areas of improvement:
How can we better let people know what perks they have using the launchpad, notifications, and email?
Success Metrics:
# of visits to the perks landing page
# of redemption
Survival rate
Part 1: Launchpad
For a user who hasn’t visited the perks landing page over the past 30 days, we will show the launchpad card to them and highlight the perks and its value. When a user clicks on the card, they end up going to the perks landing page.
Part 2: Notifications
For a user who hasn’t visited the perks landing page over the past 30 days, we will notify them (in-app notification, not push) about the perks feature.
Part 3: Emails
With the same targeting as above, for users who haven’t visited the perks landing page over the past 30 days, we will email them about the perks feature. The email contains information about perks that they have available, and reminders to use them.
Want to see more?
I also worked on the Who Viewed My Profile feature (LinkedIn Premium’s claim to fame!).
BACKGROUND
Many Premium members (especially those in the free trial period) don’t get enough profile views, which may lead to dropoffs in subscriptions. We wanted to add a feature to the WVMP page that showed users examples of successful profiles so they could be inspired and follow suit.
Goal of the project
A completed profile has a higher profile score —> higher profile scores lead to better search ranking and views —> higher profile views lead to getting noticed more for opportunities.